Mad Hops Brewing Co.

Label for Mad Hops Brew Company’s Blood Orange & Sage Double IPA. The zombie bunny illustration, scratchy hand drawn logo, and blood splatter were informed by the name’s play on words.

Like a scene out of a zombie flick, but a little but cuter. The back of the beer can invites the drinker to forge on with their journeys with the help of this deliciously hoppy beverage, aiding in the spooky narrative depicted in the illustration. Red for the blood orange, greens for the sage.